Paid Acquisition Proposal for Hacktivate.
Hacktivate has a proven organic engine. Your Instagram content generates genuine demand, and the Mapa Emocional + Llamada de Claridad funnel converts attention into booked calls. The mechanism works.
The ceiling is reach. Warm interest — viewers, profile visitors, post engagers — never makes it to the form. Paid layered on top captures that lost intent and expands what already works to lookalike cold audiences.
Scope
The full paid layer. You stay on coaching.
Strategy
Campaign architecture, ad set structure, budget allocation, bidding strategy.
Creatives
Ad copy and static creative briefs aligned to your brand voice.
Tracking
Pixel event verification, UTM implementation, conversion mapping.
Reporting
Weekly check-ins + monthly optimization report. Cost/call, ROAS, CPM, CTR.
Ad Spend
Client is billed directly by Meta. Zero markup, zero pass-through. You fully control the budget.
Engagement Options
Two structures. Same scope.
Tier 1 — Per-Call Fee
Predictable cost-per-acquisition. Lower risk for the client.
- Structure
- Flat fee per booked clarity call attributable to ads
- Billing
- Monthly invoice based on verified ad-source bookings
- Attribution
- UTM parameters + Meta Pixel events on form submit
- Ad Budget
- Managed and invoiced separately (at cost)
- Best For
- Predictable CPA; lower risk for client
- Minimum Term
- 3 months
Attribution = first touchpoint is an ad-sourced session (UTM source = paid_meta or equivalent). Tier 2 closed sales verified via Stripe/CRM before invoicing.
Next Steps
How we move forward.
- 01Select your engagement tier
- 02Confirm monthly ad budget — sign short service agreement
- 03Pixel audit + tracking setup (Week 1)
- 04First campaigns live within 7–10 business days
Samuel Morales
Mulberry LLC · Puerto Rico
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